Salesforce AppExchange Services
Build, secure, publish, and scale Salesforce apps and AI agents on AgentExchange, the marketplace formerly known as AppExchange.
Advayan’s Salesforce AppExchange services help software companies turn their product into a Salesforce-native app that passes Security Review the first time, and help Salesforce customers choose, install, and customize the right apps for their org. We handle architecture, managed package development, Agentforce agents, Security Review preparation, listing, monetization, and long-term release support, all with one team.
AppExchange Is Now AgentExchange: What It Means for You
In April 2026, Salesforce unified AppExchange, the Slack Marketplace, and the Agentforce agent ecosystem into a single storefront called AgentExchange. It now lists more than 10,000 Salesforce apps alongside over 1,000 pre-built agents, tools, and MCP servers. We build for this new marketplace from day one.
What Changed
- One marketplace for apps, AI agents, and Slack apps, with shared discovery and installation
- New listing categories for Agentforce agents, actions, and MCP servers
- Discovery that rewards clear, outcome-focused listing content
What Stayed the Same
- Managed packages remain the core distribution format for Salesforce-native apps
- Every public listing must still pass the Salesforce Security Review
- The Partner Community, Partner Console, and publishing workflow remain in place
Our Salesforce AppExchange Services
We support both sides of the marketplace: companies that build and sell Salesforce apps, and businesses that buy and use them.
For ISVs and SaaS Companies
If you want to sell your product to Salesforce customers, we take you from idea to a live, revenue-generating listing.
AppExchange Product and Partner Consulting
We validate your app idea against real marketplace demand, define the minimum feature set, and recommend the right distribution model. We also guide you through Salesforce Partner Program enrollment, partner org setup, and the agreements required before you can publish.
Managed Package Development
We build your app as a second-generation (2GP) managed package using Apex, Lightning Web Components, Flows, and custom metadata. Every package is namespaced, upgrade-safe, and designed to install cleanly in customer orgs of different editions and configurations. For broader platform work, see our Salesforce development services.
Lightning UI/UX Design
We design interfaces that follow the Salesforce Lightning Design System, so your app feels native inside Lightning Experience and the Salesforce mobile app. Clean setup screens and guided onboarding reduce support tickets and speed up adoption.
Agentforce Agent and Action Development
We build Agentforce agents, custom actions, prompt templates, and MCP-ready tools that you can package and list on AgentExchange. Each agent is grounded in your app's data model and respects the same permissions as the rest of your package.
Security Review Preparation and Submission
We harden your code, run every required scan, document false positives, and prepare the full submission package. If Salesforce requests changes, we fix them and manage the resubmission.
Listing, Pricing, and Monetization
We write and optimize your listing, set up pricing and trials, and configure license management so you can track installs and control access from day one.
For Salesforce Customers
If your team runs on Salesforce, we help you get real value from marketplace apps instead of adding tools nobody uses.
App Evaluation and Selection
We map your requirements, shortlist apps, and assess each one for security, data access, licensing cost, and fit with your existing org, so you choose with confidence. Our Salesforce consulting services cover the wider strategy behind these decisions.
Installation, Configuration, and Customization
We install and configure apps in a sandbox first, assign permissions carefully, and extend them with Flows, Apex, or Lightning components where the out-of-the-box version falls short.
Upgrade and License Management
We test app upgrades against each Salesforce release, manage licenses as your team grows, and retire apps that no longer earn their place in your org.
Types of AppExchange Solutions We Build
We choose the solution format that fits your product, your buyers, and how you plan to sell.
| Solution Type | What It Delivers |
|---|---|
| Managed Package Apps | Full Salesforce-native products with custom objects, logic, and UI, sold and upgraded through the marketplace |
| Lightning Components | Reusable UI building blocks that admins drag onto Lightning pages and customize |
| Flow Solutions | Packaged, no-code automations that admins can configure without writing Apex |
| Bolt Solutions | Industry templates that combine apps, processes, and Experience Cloud sites for faster deployments |
| Agentforce Agents and Actions | AI agents, custom actions, and MCP servers that automate work inside Salesforce |
| API Solutions | External SaaS products that connect to Salesforce through secure APIs and OAuth |
AppExchange Security Review Readiness
Every public listing must pass the Salesforce Security Review, and each failed attempt costs time and money. For paid solutions, Salesforce charges $999 for the initial submission and for every resubmission, while free solutions pay no fee. Once a submission is verified, the review itself takes up to four weeks. We prepare your app so it passes the first time.
- Salesforce Code Analyzer scan of your managed package, with every fixable issue resolved
- Source Code Scanner (Checkmarx) report from the Partner Security Portal
- DAST scan of every external endpoint your solution connects to
- Clear false-positive documentation for any flagged item that is not a real vulnerability
- Object and field-level security checks with user-mode queries and stripInaccessible
- Sharing rules respected in every Apex class
- Protection against SOQL injection, cross-site scripting, and CSRF
- Named Credentials for callouts, with no hardcoded secrets or tokens
- Lightning Web Security compliance and safe handling of third-party JavaScript
- Connected Apps and External Client Apps configured to current OAuth security requirements
- A clean Developer Edition test org with your solution installed and configured
- Test credentials and setup instructions for any external services
- Solution architecture and data flow documentation
- Scan reports and false-positive documentation in the format reviewers expect
Architecture and Build Standards
Apps on the marketplace run inside thousands of different customer orgs. We build every package to stay stable, secure, and upgradeable across all of them.
- Second-generation managed packages with source-driven development in Salesforce DX
- Scratch orgs and automated CI/CD pipelines for every build and version
- Bulkified Apex that stays within governor limits under heavy data volumes
- Custom metadata and custom settings for configuration without code changes
- Feature flags and license checks through the License Management App and Feature Management App
- Upgrade-safe design with push upgrades planned around Salesforce’s three releases each year
- Automated Apex tests with high coverage and testing across multiple org editions
Listing, Pricing, and Monetization
A strong app still needs a listing that converts and a pricing model that fits how Salesforce customers buy. We write outcome-focused listing copy, plan screenshots and demo videos, and structure your listing so buyers quickly understand what your app does and who it is for.
We help you choose between per-user, per-org, tiered, freemium, and free pricing, and set up free trials and test drives that let buyers try your app before they commit. After launch, we configure license management, track installs and trial conversions, and use marketplace analytics and customer reviews to guide your roadmap.
ISVforce or OEM: Choosing Your Distribution Model
Salesforce offers two main ways to sell a partner app. The right choice depends on who your customers are.
| Factor | ISVforce | OEM Embedded |
|---|---|---|
| Best for | Apps that extend orgs your customers already own | Standalone products built on the Salesforce Platform |
| Customer requirement | Buyer already has a Salesforce license | Buyer does not need an existing Salesforce license |
| Access to standard CRM objects | Full access within the customer's edition | Restricted, based on the OEM license |
| Typical use case | Add-ons for sales, service, and operations teams | Vertical applications sold under your own brand |
We walk through the commercial and technical trade-offs with you before development begins, so your architecture matches your business model.
Our AppExchange App Development Process
A first AppExchange listing typically takes several months from kickoff to launch, depending on scope and Security Review outcomes. Our process keeps every stage predictable.
01Discovery and Partner Onboarding
We define your target buyers, core features, and distribution model, and set up your partner account and partner orgs.
02Architecture and Design
We design the data model, package structure, security model, and Lightning UI, and plan how the app will upgrade over time.
03Agile Development
We build in two-week sprints using Salesforce DX and scratch orgs, with a working package to review at the end of each sprint.
04Testing and Security Hardening
We run unit, integration, and multi-org tests, complete all required scans, and fix every issue before submission.
05Security Review and Listing Launch
We submit your solution, manage reviewer feedback, and publish your listing as soon as it is approved.
06Release Management and Growth
We ship updates for every Salesforce release, handle periodic re-reviews, and add features based on customer feedback.
Integrations That Make Your App More Valuable
Buyers choose apps that fit into the rest of their stack. We connect your solution across the Salesforce ecosystem and beyond.
Across Salesforce Clouds
- Sales Cloud, Service Cloud, Experience Cloud, and industry clouds
- Data 360 for unified customer data and activation
- Slack apps and workflows for teams that work outside Salesforce
With External Systems
- ERP, billing, and data platforms through our Salesforce integration services
- Reusable, governed APIs built with our MuleSoft integration services
- Scalable external back ends through our cloud application development services
AppExchange Solutions for Your Industry
We design apps around the data, workflows, and regulations of the industries they serve.
Financial Services
Client onboarding, KYC checks, and loan workflows with strict data access controls and full audit trails.
Professional Services
Project tracking, resource planning, time capture, and billing inside Salesforce.
Healthcare and Life Sciences
Patient engagement, referral management, and clinical workflows built with privacy and consent requirements in mind.
Technology and SaaS
Subscription management, usage tracking, and customer success tools that connect product data with Salesforce.
Manufacturing
Dealer portals, quoting tools, and warranty and service management connected to ERP data.
Education
Admissions, student engagement, and alumni relations tools built around student records and data privacy rules.
Retail and Consumer Goods
Loyalty programs, order management, and trade promotion tools that link Salesforce with commerce platforms.
Logistics and Transportation
Shipment tracking, carrier management, and delivery scheduling connected to real-time operational data.
Our AppExchange Tech Stack
We build with Salesforce’s current tools and follow the platform’s recommended practices for partner apps.
| Category | Technologies |
|---|---|
| Languages and Logic | Apex, SOQL, SOSL, JavaScript |
| User Interface | Lightning Web Components, Aura, Lightning Design System, Visualforce for legacy apps |
| Automation | Flow Builder, Platform Events, Change Data Capture |
| AI and Agents | Agentforce, Agent Builder, Prompt Builder, MCP |
| Packaging and DevOps | 2GP Managed Packages, Salesforce DX, Salesforce CLI, Git, CI/CD pipelines |
| Security Tools | Salesforce Code Analyzer, Source Code Scanner, OWASP ZAP, Burp Suite |
| Partner Tools | Partner Console, License Management App, Feature Management App, Channel Order App |
| Integration | REST and SOAP APIs, Named Credentials, MuleSoft Anypoint Platform |
Why Choose Advayan for Salesforce AppExchange Services
We combine product engineering with deep Salesforce delivery experience, so your app is built right and ready for real customer orgs.
Security-First Engineering
We write code to Security Review standards from the first sprint, not in a rush before submission.
Full Lifecycle Ownership
One team handles strategy, development, review, listing, and releases, so nothing gets lost between vendors.
Real-World Org Experience
Our Salesforce implementation services teams work inside customer orgs every day, so we know how apps behave in messy, real environments.
Integration Depth
Salesforce, MuleSoft, and SAP expertise under one roof makes complex connected apps possible.
Agent-Ready Development
We build Agentforce agents and actions alongside traditional apps, so your product is ready for the AgentExchange era.
Release-Aware Support
We test your app against every Salesforce release preview and ship updates before your customers notice any issues.
Flexible Engagement Models
Choose the model that fits your product stage and budget.
Fixed Price
One agreed fee for a defined scope and timeline
MVPs and well-scoped first releases
Time and Material
Pay for actual hours with flexible priorities
Evolving products and ongoing feature work
Dedicated Team
Salesforce developers, architects, and QA assigned to your product monthly
Long-term product roadmaps
Security Review Sprint
A focused engagement to audit, fix, and submit an existing app
Apps that failed review or need re-review
Voices That Trust Us Most
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From Idea to AgentExchange Listing: Let's Build Your Salesforce App Together
Tell us about your product or your Salesforce goals, and we’ll come back with a recommended approach, a timeline, and a clear estimate. Your first consultation is free.
Frequently Asked Questions
What is the difference between AppExchange and AgentExchange?
AgentExchange is the new name for the unified Salesforce marketplace. In April 2026, Salesforce combined AppExchange, the Slack Marketplace, and the Agentforce ecosystem into one storefront. Existing listings carried over, and the publishing process and Security Review still apply.
How long does it take to build and list an AppExchange app?
Most first-time listings take several months from kickoff to launch. Development usually takes the most time, followed by Security Review, which runs up to four weeks after your submission is verified. A well-prepared first submission is the best way to avoid delays.
How much does the Salesforce Security Review cost?
For paid solutions, Salesforce charges $999 for the initial submission and the same fee for every resubmission. Free solutions are reviewed at no charge but must meet the same standards.
What happens if our app fails Security Review?
Salesforce sends a report listing the issues found. We fix each one, update the scan reports and documentation, and resubmit. Our pre-submission audit is designed to catch these issues before the first attempt.
Should we use a first-generation or second-generation managed package?
For new apps, we recommend second-generation (2GP) managed packages. They support source-driven development, version control, and modern CI/CD. We can also help you plan a migration from an existing 1GP package.
What is the difference between ISVforce and OEM?
ISVforce is for apps sold to companies that already use Salesforce. OEM Embedded lets you build a standalone product on the Salesforce Platform and sell it to customers who don’t have Salesforce licenses, with restricted access to standard CRM objects.
Can you build Agentforce agents for AgentExchange?
Yes. We build Agentforce agents, custom actions, prompt templates, and MCP-ready tools, package them, and take them through the same Security Review and listing process as any other solution.
Can you take over an existing AppExchange app?
Yes. We start with a code, security, and architecture audit, fix critical issues, and then take over release management, re-reviews, and new feature development.
Do free apps need to pass Security Review?
Yes. Every public listing must pass the same Security Review. Free solutions simply don’t pay the review fee.
How do you keep an app working through Salesforce releases?
Salesforce ships three major releases each year. We test your package in preview sandboxes before each release, fix any issues, and push upgrades to customers on a planned schedule.
Can you help us choose the right AppExchange apps for our org?
Yes. We map your requirements, shortlist apps, and assess each one for security, data access, cost, and fit before you buy.
Can you customize an app we've already installed?
Yes. We extend installed apps with Flows, Apex, and Lightning components, and configure permissions and page layouts so the app fits the way your team works.
How do you integrate AppExchange apps with our other systems?
We connect apps to your ERP, billing, marketing, and data platforms through secure APIs, Named Credentials, and MuleSoft, so data stays consistent across systems.
How do you protect our data when building or installing apps?
We work in sandboxes and scratch orgs, never in production first. We enforce object and field-level security, use Named Credentials for integrations, and follow Salesforce secure coding guidelines in every build.
Do you offer ongoing support after launch?
Yes. Our support covers bug fixes, performance tuning, Salesforce release updates, periodic re-reviews, license management, and new features as your customer base grows.