Blogs

Still struggling to keep up with Salesforce’s constant updates? Salesforce rolls out three updates a year sounds manageable—until the backlog starts slowing your team down.. The latest Salesforce releases—Spring ’25 and Summer ’25 aren’t just routine updates. They come with…

Fast-Moving Consumer Goods (FMCG) companies dominate global commerce. Their products—soaps, snacks, and beverages—are household staples worldwide. Yet, despite this dominance, a silent crisis exists: inefficient trade promotions. The Consumer Packaged Goods (CPG) industry spends a staggering $500 billion annually on…

Salesforce and Zendesk offer more than just different features—they create distinct business impacts. While companies that switch to Zendesk might save $250,000 yearly on license fees, Salesforce packs a punch with its massive ecosystem of 7,000 apps. Keep their users…

Salesforce's decision to rebrand Pardot as Marketing Cloud Account Engagement in 2022 has created confusion among users about the best platform choice. These solutions promise to boost marketing efforts but serve different purposes. A wrong platform choice could result in…

Businesses face a significant decision in 2025 when choosing between on-premise and cloud SAP solutions to optimize their IT costs. The on-premise version comes with traditional licensing and yearly maintenance costs. Cloud editions provide a predictable monthly subscription that includes…

Recent surveys reveal that 72% of organizations have combined AI with at least one business function. Business leaders worry about falling behind in AI advancement, with 77% expressing this concern. The business technology landscape has changed dramatically, especially when you…

Salesforce Hyperforce represents a major architectural shift designed to enhance scalability, security, compliance, and operational efficiency. By transitioning from proprietary data centers to public cloud infrastructures like AWS, Azure, and Google Cloud, Hyperforce allows organizations to deploy Salesforce applications with…

Every product company eventually reaches a stage where hiring a UX designer becomes essential. With user experience now a priority across diverse industries, the demand for skilled UX designers is skyrocketing. But finding the right fit can be challenging, as…